June 26, 2025
You may have heard it said that demographics are destiny in real estate. This may sound a little dramatic, but it points to the fact that people’s composition, behaviors, and trends have a powerful and lasting influence on the demand, value, and viability of real estate. Without a doubt, demographic shifts in America are reshaping the housing landscape. Structural shifts — delayed homeownership, aging millennials, rising single-person households, and migration to Sunbelt metros — create sustained demand for high-quality rental housing. And investors are taking note, as build-to-rent (BTR) communities continue to emerge as a preferred housing solution that offers compelling risk-adjusted returns backed by durable occupancy and income growth trends.